How can you take advantage of Ezines for your marketing efforts? The owners or authors of Ezines often "rent" their list of subscribers for specific advertisements. This could be done in the form of a related article or some form of banner or other advertising. Sometimes you can even get an owner to email an advertisement to their email distribution list. The benefit of Ezine Articles /Marketing is that you can reach a targeted audience via a specific Ezine who has gained credibility with their audience, i.e., their subscribers. First, it's important to answer the question, "Just what is an Ezine?" The term Ezine is simply two words combined. Electronic and Magazine. Voila, now you have Ezine! So, Ezines are online magazines to which people subscribe. The variety of defined topics is extremely broad and topics cover just about anything you can imagine. An Ezine is subsequently emailed to its subscriber list once a month, quarter or whatever the specified time period.
The process of sending mails to all the subscribers in the list weekly once or monthly once is called ezine marketing. This marketing is followed to gain the trust, confidence and relationship of the subscribers. So, if you are aiming at earning more profit through online business, you need to use ezine marketing strategy.
If you don't have any budget for advertising in Ezines, that's okay. One way to approach Ezine owners that won't have any cost is to reach out to a targeted Ezine owner and see if you can find out what topics will be covered in upcoming issues. If you can successfully find out this information, you can then write an article directly related to one of the topics and convey to the owner that you would like to contribute at not cost. (If they insist, you may offer to set this up as a joint venture ad where you split potential profits). Or beforehand, write a handful of articles related to the general topics covered by the Ezine. As long as your article has solid, free and valued content that will benefit the subscribers, you stand a good chance of having your article included. You should be able to include your contact info in your signature portion at the end of your article.
The first step is to find the most appropriate Ezine, one that has a subscriber base having an interest in what you are offering. Do a Google search for Free Ezine Directories. If you have an initial budget, a great source is the Directory of Ezines, owned by Charlie Page. I believe the cost for this is $197. Conduct some initial Ezine searches. If your search topic is "Work From Home", be sure to try a search using "Ezine" at the end of your search phrase, and another with "Newsletter" at the end. Before jumping on board make sure it's a high quality Ezine. Just because there are a lot of subscribers doesn't mean that it's a quality source. Sign up for a few that look solid and check out some of the back issues. Ask how many times per week or month the Ezine is emailed? See how many emails you get. Is the content worthwhile? Ask the Ezine owner for references from advertisers.
Do not bore your readers with the same set of informative articles or other things. For a change, you can insert some humors in your ezines. You can add some jokes that provide laughter not only to the reader but to the whole family. So, by providing some entertainment occasionally, you can create more interest to read your ezines without fail. Such things will allow them to open your mail expecting some new message.
Ongoing glossary. If you work in an industry with a lot of technical language, this can be a very useful service. Feature one or two words a week and explain what they mean.
When you find an Ezine that works for you, it may be a good idea to schedule ads in advance. This is a great way to map out your marketing plan several months in advance. For simplicity, you may want to use a separate email for your Ezine campaigns. It's also a good idea to formulate a spreadsheet to track your results for research and to have a database you can use as you move forward.
The process of sending mails to all the subscribers in the list weekly once or monthly once is called ezine marketing. This marketing is followed to gain the trust, confidence and relationship of the subscribers. So, if you are aiming at earning more profit through online business, you need to use ezine marketing strategy.
If you don't have any budget for advertising in Ezines, that's okay. One way to approach Ezine owners that won't have any cost is to reach out to a targeted Ezine owner and see if you can find out what topics will be covered in upcoming issues. If you can successfully find out this information, you can then write an article directly related to one of the topics and convey to the owner that you would like to contribute at not cost. (If they insist, you may offer to set this up as a joint venture ad where you split potential profits). Or beforehand, write a handful of articles related to the general topics covered by the Ezine. As long as your article has solid, free and valued content that will benefit the subscribers, you stand a good chance of having your article included. You should be able to include your contact info in your signature portion at the end of your article.
The first step is to find the most appropriate Ezine, one that has a subscriber base having an interest in what you are offering. Do a Google search for Free Ezine Directories. If you have an initial budget, a great source is the Directory of Ezines, owned by Charlie Page. I believe the cost for this is $197. Conduct some initial Ezine searches. If your search topic is "Work From Home", be sure to try a search using "Ezine" at the end of your search phrase, and another with "Newsletter" at the end. Before jumping on board make sure it's a high quality Ezine. Just because there are a lot of subscribers doesn't mean that it's a quality source. Sign up for a few that look solid and check out some of the back issues. Ask how many times per week or month the Ezine is emailed? See how many emails you get. Is the content worthwhile? Ask the Ezine owner for references from advertisers.
Do not bore your readers with the same set of informative articles or other things. For a change, you can insert some humors in your ezines. You can add some jokes that provide laughter not only to the reader but to the whole family. So, by providing some entertainment occasionally, you can create more interest to read your ezines without fail. Such things will allow them to open your mail expecting some new message.
Ongoing glossary. If you work in an industry with a lot of technical language, this can be a very useful service. Feature one or two words a week and explain what they mean.
When you find an Ezine that works for you, it may be a good idea to schedule ads in advance. This is a great way to map out your marketing plan several months in advance. For simplicity, you may want to use a separate email for your Ezine campaigns. It's also a good idea to formulate a spreadsheet to track your results for research and to have a database you can use as you move forward.
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