Monday, July 16, 2012

Six Niche Marketing Tips For Real Estate Agents

By Len Dietrich



[How To Get Listings]



In the present market no longer does a broker have to take into consideration marketing only within his or her local market. The net has created a world without the need of boundaries. But, successfully navigating this is becoming more and more more difficult if you do not really know what you are doing. Take a look at some suggestions and techniques that will assist you get moving.



1. Identify your sub-market: Market and keyword research is the cornerstone to effectively gaining traction as part of your market. Personally I selected to build websites specifically tailored to Golf Homes in Southern California. Next, I Googled golf homes in Southern California and discovered 2 dozen golf courses in my region. Then I would enter those greens names directly into Market Samurai and find ones that drove 20-80 unique searches on a daily basis which had relatively low competition that would be simple to rank for. 



2. Whenever I identified those courses that drive some traffic Then I research and write articles on that golf course. Within the content I highlight some of the features of the course. I have even called courses and spoke with their media directors and "interviewed" them a lttle bit while using the content from the conversation as content for my article. 



3. Create a free blog. Write one article for that site regarding this particular course as well as the homes all around the course that includes keywords with your main domain site that you are looking to get ranked online as being embedded as the links for all those keywords.
Check out our "Get to #1 online Webinar" for more information on keyphrase research and the way to define your niche.




4. I then would put those articles in my article submitter, create my signature line using a link directing back to the blog and also have it auto submit 5-10 articles every day to directories and other websites trying to find original unique content for the golf niche. After about 1 or 2 months I most certainly will begin to see some movement reach the top 2-5 pages of Google depending on the number of daily submissions you select. Ultimately, your blog you may have set up will pass the "link juice" of your embedded links along to your authoritative website letting Google decide what your main domain is a vital site. 





5. Create my Wordpress page and title it "My Domain dot Com/ the the game of golf name-golf homes". My strategy at this point is that golfers have disposable income and most are fanatics concerning the sport.? Whenever you bring customers and improve rankings to the site you'll ultimately acquire on page among the many search engine listings because blog you set up is passing along your back-links making your main site authoritative. Now, when a person is wanting a tee time for that course you'll have a website on the website titled "My Domain dot Com/ the golf course name-golf homes" and tagged with "Your Name" exclusive realtor for XX country club golf homes. 



6. Once I received the first page ranking for your golf course I'd then contact the course media relations and tell them the things i did and i want to set up a meeting or take them out to lunch and introduce myself as being the go-to real estate agent for golf homes in the community. I might then introduce myself to any or all of those around the course and in the clubhouse and let them know that I am the go to realtor for golf homes for this course.



Now, you can apply any niche that you want and you simply really need to think outside the box. One could focus on campgrounds, historic landmarks, parks, recreation areas, holiday destinations, etc. It isn't uncommon for individuals visiting from out of town to want to search for vacation homes in the area and ultimately purchase one from the local expert and trusted agent. At the end of the day they are visiting given that they either like the area or have friends or family in your neighborhood. And, let's be honest, all of us want to live close to the ones we love and those that we enjoy spending time with. So, you happen to be branding yourself as the go to agent for the niche. Really, once you do these strategies you simply rinse and repeat for the next niche. Have a look at our "Get to #1 online Webinar" for additional details on keyword research and the ways to define your niche. 



Are you using SEO as part of your real-estate career? Whats your opinion for this strategy as well as what other niches can you see for another agent or yourself?




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