Every AdWords campaign you launch can generate a pleasant return for you in your investment as long as you make sure that all of your advertisements are relevant and have a superb conversion rate. The next Quality Rating is Google's reward for effectively performing advertisements. So, under is some recommendation on how one can increase your High quality Score.The information in this article will allow you to increase your traffic no matter if you have a modest site optimized for the keyword "revitol for stretch marks" or a big e-commerce shop catering to the "Wood Carving" niche.
Alter Your Bids: Google calculates your Quality Score based on a number of different factors including how you alter your bids. Essentially, your goal is to maximize the results of your campaign by getting a higher number of clicks that convert while also making sure you are paying as little as possible. Thus, when you have a certain keyword that generates a good ROI, then increase your bid on it. On the other hand, if you find a keyword phrase giving you a low conversion rate, decrease the CPC bids on it. What you're doing here is boosting the performance of those ads that are working out well for you by paying more than what you were. These factors will not only affect the position of your ads and increase your CTR, but they will help to boost your Quality Score.
Get Your Landing Pages Right: It is essential that you focus on improving your landing pages because the higher their quality the better the results they deliver will be and the more your Quality Score will benefit. For one, you need to ensure that your landing pages load fast. Clean up your landing page's CSS and images by removing extra code and links to external sources. Compressing the code, whether JavaScript or CSS, is taking it a step too far. You must ensure that your image files are as small as possible and that you don't have too many offsite connections to other scripts. Additionally, you need to analyze your landing page's bounce rate with a program such as Google Analytics. If you notice a higher bounce rate, then do see what you can do to bring it down by adding or subtracting various elements from your page.
Keep Your History Positive: To ensure that your AdWords campaign is generating the best outcome possible over the long term, you will have to continuously work on increasing your Quality Score. This is due to the fact that Google uses historical data from your account to calculate the overall Quality Score. Therefore, it makes sense for you to ensure you have a positive history. In the long run, this will benefit you better than the others who have their accounts messed up or are simply using a new account. Thus, it clearly is a good idea to practice a little patience when it comes to AdWords.
Last but not least, you need to ensure that you are well aware of the quality rules Google imposes to make sure you are doing everything properly. The good thing is, Google doesn't hide quality information when it comes to improving your campaign's performance, so why not make use of the knowledge provided to you by them?
Alter Your Bids: Google calculates your Quality Score based on a number of different factors including how you alter your bids. Essentially, your goal is to maximize the results of your campaign by getting a higher number of clicks that convert while also making sure you are paying as little as possible. Thus, when you have a certain keyword that generates a good ROI, then increase your bid on it. On the other hand, if you find a keyword phrase giving you a low conversion rate, decrease the CPC bids on it. What you're doing here is boosting the performance of those ads that are working out well for you by paying more than what you were. These factors will not only affect the position of your ads and increase your CTR, but they will help to boost your Quality Score.
Get Your Landing Pages Right: It is essential that you focus on improving your landing pages because the higher their quality the better the results they deliver will be and the more your Quality Score will benefit. For one, you need to ensure that your landing pages load fast. Clean up your landing page's CSS and images by removing extra code and links to external sources. Compressing the code, whether JavaScript or CSS, is taking it a step too far. You must ensure that your image files are as small as possible and that you don't have too many offsite connections to other scripts. Additionally, you need to analyze your landing page's bounce rate with a program such as Google Analytics. If you notice a higher bounce rate, then do see what you can do to bring it down by adding or subtracting various elements from your page.
Keep Your History Positive: To ensure that your AdWords campaign is generating the best outcome possible over the long term, you will have to continuously work on increasing your Quality Score. This is due to the fact that Google uses historical data from your account to calculate the overall Quality Score. Therefore, it makes sense for you to ensure you have a positive history. In the long run, this will benefit you better than the others who have their accounts messed up or are simply using a new account. Thus, it clearly is a good idea to practice a little patience when it comes to AdWords.
Last but not least, you need to ensure that you are well aware of the quality rules Google imposes to make sure you are doing everything properly. The good thing is, Google doesn't hide quality information when it comes to improving your campaign's performance, so why not make use of the knowledge provided to you by them?
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