You need to strive to make sure that you landing page design is maximizing your lead's potential and turn conversions. Thus, it is crucial that you make it easy for them to finish.
What this means is that you must eliminate everything that is not crucial to your ability to serve your customers.
Here are a few of the most redundant features a Landing Page Design can have:
How did you hear about us?
This might have been useful half a decade ago, but most websites don't need this, you have Google analytics for the exact reason.
Phone number?
You got their email, that's good enough. If you want to talk to them on the phone, ask them personally after they have already bought into your Custom Landing Page. This way, you make asking for this information into something positive rather than something for them to question.
Stick with short forms:
Go and check your forms...
Do you have, State and city, as well as the zip code on there?
All of these can be answered in one question people, Zip code. If you see examples of this on the landing page's forms, then get rid of them.
Forms page and distractions:
On your form page, you should not have anything to the left of them except more good reasons to fill out your form (Bullets and benefits).
Fact: It is more effective to have your forms on the RIGHT side of your page, and more Benefits on the LEFT. This is more effective because people tend to read from right to left, so first they see why they want the product, and then they see the way to get it.
Captchas
Make sure that your captchas can be read easily. People tend to blame the website's functionality if they can't get them right the first few tries. A cool trick is to feature invisible captchas and not make them a requirement. The bots will be the only ones to fill them out.
Call to Action submission
Rather than reading something bland and uninteresting like "submit", put something in there that people actually want to hear. Ex: "Claim your Free Ebook" for reference landing pages. "Double Your conversions today" would be an example of a transactional CTA"
Social proof:
In a recently assessed case study, we noticed that revenue tripled when proof of identity was not required on the clients landing page design. This is proof that the more you ask, the less they will do. Take that into account.
Finally
I want you to really look and your landing page design and think to yourself: Do I really need all these questions? Honestly... you don't. All you really need is their billing information. If your looking for a way to quickly increase conversions, test out a new design with virtually no questions. It's not like its permanent, so be a good little marketer and try new things! You never know what you will discover.
A good rule of thumb to use is to check out what your competitors are doing, and make your site better. If you've done all you can, try adding a Sales Video for an extra responsive approach.
What this means is that you must eliminate everything that is not crucial to your ability to serve your customers.
Here are a few of the most redundant features a Landing Page Design can have:
How did you hear about us?
This might have been useful half a decade ago, but most websites don't need this, you have Google analytics for the exact reason.
Phone number?
You got their email, that's good enough. If you want to talk to them on the phone, ask them personally after they have already bought into your Custom Landing Page. This way, you make asking for this information into something positive rather than something for them to question.
Stick with short forms:
Go and check your forms...
Do you have, State and city, as well as the zip code on there?
All of these can be answered in one question people, Zip code. If you see examples of this on the landing page's forms, then get rid of them.
Forms page and distractions:
On your form page, you should not have anything to the left of them except more good reasons to fill out your form (Bullets and benefits).
Fact: It is more effective to have your forms on the RIGHT side of your page, and more Benefits on the LEFT. This is more effective because people tend to read from right to left, so first they see why they want the product, and then they see the way to get it.
Captchas
Make sure that your captchas can be read easily. People tend to blame the website's functionality if they can't get them right the first few tries. A cool trick is to feature invisible captchas and not make them a requirement. The bots will be the only ones to fill them out.
Call to Action submission
Rather than reading something bland and uninteresting like "submit", put something in there that people actually want to hear. Ex: "Claim your Free Ebook" for reference landing pages. "Double Your conversions today" would be an example of a transactional CTA"
Social proof:
In a recently assessed case study, we noticed that revenue tripled when proof of identity was not required on the clients landing page design. This is proof that the more you ask, the less they will do. Take that into account.
Finally
I want you to really look and your landing page design and think to yourself: Do I really need all these questions? Honestly... you don't. All you really need is their billing information. If your looking for a way to quickly increase conversions, test out a new design with virtually no questions. It's not like its permanent, so be a good little marketer and try new things! You never know what you will discover.
A good rule of thumb to use is to check out what your competitors are doing, and make your site better. If you've done all you can, try adding a Sales Video for an extra responsive approach.
About the Author:
Do YOU want to DOUBLE or EVEN TRIPLE your CONVERSIONS. Let us take care of your Landing Page Design. Also offered is Custom Squeeze Video , and Landing Page Templates, as well as Proven and effective Marketing Strategies based on Consumer Psychology.
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